February 02, 2012
In this presentation Brent will review the industry's most recent data and trending information including some of the outcomes of the Canadian Sponsorship Landscape Study and the Consumer Sponsorship Rankings from 2011. The session will highlight the need for review of organization revenue diversification and how sponsorship can assist in an incremental flow of major gift dollars on an annual campaign approach.
The workshop is a "must attend" for any nonprofit or charity development office, CEO, ED or director who is engaged in interacting with sponsors and selling sponsorships. This session will focus on how to take the knowledge you have about your organization or event and apply it to custom building proposals for sponsors that will sell.