Education Session: Organizational Structure in Fundraising
Location:
The Bison Lodge (formerly Pioneers Cabin)
9430 Scona Road - Stephenson Room
Stronger Together – How Communications & Fund Development Drive Change
At the Edmonton Humane Society, we know we’re more than an animal shelter—we’re a community resource. Our programs extend beyond caring for animals to supporting the people who love them. In this session, we’ll explore how strategic communications and fund development work hand-in-hand to expand our impact, inspire donor confidence and build lasting connections. Learn how aligning storytelling, community engagement and fundraising can create real, measurable change for both people and pets.
Key learning #1
Understand the unique roles of Fund Development and Communications, and how their collaboration can amplify impact and drive meaningful results.
Key learning #2
Learn strategies for integrating communications and fundraising plans to create cohesive, goal-driven campaigns.
Key learning #3
Build a culture of collaboration - Practical tips for breaking down silos and fostering trust between communications and fundraising teams.
Presented by:
Sandra Banks is the Manager, Fund Development at the Edmonton Humane Society. She brings a strategic and collaborative approach to engaging donors and building community support through compelling fundraising initiatives. With a passion for animal welfare and over a decade of experience in the sector, Sandra’s experience in cultivating strong relationships with donors, sponsors and partners reflects a deep commitment to driving meaningful impact through creative outreach, thoughtful engagement and innovative fundraising strategies.
Krista Kingston is the Manager, Communications & Education at the Edmonton Humane Society, bringing a unique perspective to animal welfare through a non-traditional background in corporate marketing. With over 10 years of experience in marketing and communications, she has developed innovative strategies that resonate with diverse audiences and foster community engagement.
CFRE Credits: 2.0