MASTERCLASS: Effective Solicitation for Tomorrow’s Donors
Thursday, November 10, 2022
CFRE Credit Value:
Cost: AFP Members - $313.98 Non Member - $335.20
8:00 AM Breakfast
9:00 AM - 12:00 PM Class
12:00 PM - 1:00 PM Lunch
1:00 PM - 3:00 PM Class
Session Description:
This session will examine how to prepare for successful solicitation of major gifts using the ‘moves management’ process and practical guidance and techniques in building and using strong donor relationships to enhance your ability to raise major gifts.
Key concepts to be covered include:
The importance of engaging in donor-centric relationship building by reviewing the fundamentals of moves management
Exploration of practical techniques needed to take those relationships to money
Strategic overview of gift solicitation and the elements that influence a gift decision; examining the psychology of a successful ask
The opportunity to practice solicitation role play
Speaker Bio:
Guy Mallabone, MA, CFRE has been recognized by Alberta Venture Magazine as one of Alberta’s most influential citizens and the Calgary Herald as one of Calgary’s 20 most compelling citizens. Based in Calgary, he is CEO of Global Philanthropic Canada, a national fundraising consultancy.
Guy has been awarded Outstanding Fundraising Executive by AFP Edmonton Chapter (1999) and AFP Calgary Chapter (2011). He is also author and editor of the Globe & Mail best-selling fundraising book, Excellence in Fundraising in Canada.
Guy serves as Adjunct Professor for the Master’s Program in Fundraising at the University of Bologna, Italy; member of the Advisory Board for the Carleton Masters in Philanthropy and Non-Profit Leadership program; and Chairs Canada Advancing Philanthropy, a national professional advocacy committee.
He has served as a fundraising practitioner since 1980 in the Arts, Social Services, and Higher Education sectors. A former member with AFP International Board and the CFRE Professional Certification Board, he holds a Bachelor of Commerce degree and a Master of Philanthropy & Development.
Each guest will receive a copy of Guy's book "Excellence in Fundraising Canada" (value $97)
Event Registration
Hotel(s) offering your special group rate:
Delta Hotels Edmonton South Conference Centre for $199 CAD per night
Start Date: Tuesday, November 8, 2022
End Date: Friday, November 11, 2022
Last Day to Book: Thursday, October 13, 2022