Education Session:

The Power of Perspective – “Offer vs. Ask”

Location:

The Bison Lodge (formerly Pioneers Cabin)

9430 Scona Road - Stephenson Room

Join Sue McCoy as she explores a powerful mindset shift in the world of fundraising—moving from seeing fundraising as merely asking for money to recognizing it as offering others a meaningful opportunity to contribute to something they care about. When fundraisers view their work through this lens, it transforms not only their approach but also the response they receive. Drawing on Sue’s real-world examples and insights, she will discuss how this reframing deepens donor relationships, strengthens organizational mission, and fosters a more authentic and impactful giving experience for everyone involved.

CFRE Credits: 1.5

About the presenters:

Sue McCoy is a highly skilled development professional and has worked for a variety of nonprofit organizations over the past 25 years. Currently, Sue is employed as VP of Philanthropy with the Stollery Children's Hospital Foundation, one of Canada’s largest children’s hospital foundations. She oversees a highly skilled team securing over $50 million a year in donations. Prior to the Stollery, Sue worked at KCI as a fundraising consultant. During her tenor with KCI, Sue worked on a variety of capital campaign projects across the country, securing over $300 million in donations. Sue has held many volunteer positions in the community including roles on the Association of Fundraising Professionals, Business and Professional Women and the Glenora Community League Board of Trustees. Sue holds an M.A. in Sociology from Carleton University in Ottawa, a diploma in Fundraising Management from MacEwan University and is a Certified Fundraising Executive.